Toby co-founded and leads the operations for 19Y Advisors. Toby has 20 plus years’ experience managing companies, and their P&L’s in the fields of Technology, Marketing, Advertising, and Entertainment Industries. An entrepreneurial tech and advertising veteran, Toby brings fundraising, finance, management, branding, marketing, and results-oriented operations experience to 19Y Advisors. Toby co-founded Petrol Advertising in 2003 and led operational growth to over 100 employees. In 2011, Toby became will.i.am’s COO, striking partnerships with global brands like Adidas, Coca-Cola, Levis, Apple and Intel, and providing the business expertise to get will’s tech startup i.am+ off the ground. At i.am+ Toby helped lead capital raises of tens of millions and was chiefly responsible for their most successful product, Buttons earphones. Toby joined 19York in 2019 and became a founding partner at 19Y Advisors in 2020.