Toby Blue

Toby co-founded and leads the operations for 19Y Advisors. Toby has 20 plus years’ experience managing companies, and their P&L’s in the fields of Technology, Marketing, Advertising, and Entertainment Industries. An entrepreneurial tech and advertising veteran, Toby brings fundraising, finance, management, branding, marketing, and results-oriented operations experience to 19Y Advisors. Toby co-founded Petrol Advertising in 2003 and led operational growth to over 100 employees. In 2011, Toby became’s COO, striking partnerships with global brands like Adidas, Coca-Cola, Levis, Apple and Intel, and providing the business expertise to get will’s tech startup off the ground. At Toby helped lead capital raises of tens of millions and was chiefly responsible for their most successful product, Buttons earphones. Toby joined 19York in 2019 and became a founding partner at 19Y Advisors in 2020.

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