Mike Goefft

Mike leads the marketing practice at 19Y with a focus on new venture brand creation, strategy and integrated communications for early stage to enterprise ventures. Over his 35+ year career, Mike has worked with B2C and B2B brands such as American Express, Chevron, Clorox, Intel, The North Face, Sprint, Unilever, Xerox and start-ups like Freshdesk, HTC, Perfect Day, Sticky.io, and Layla Sleep. Mike advises 19Y clients in brand strategy, brand identity, customer insights, advertising and integrated marketing, seasoned with experience gained at global agencies like Young & Rubicam San Francisco, Ogilvy London, JWT Sydney and Deutsch Los Angeles. Most recently, Mike was Managing Director at DDW, a leading West Coast branding consultancy and a member of the 19 York network of companies. Mike’s work has been honored with multiple industry awards including the Effies, Clios, the American Advertising Federation and The One Club. 

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