Michelle Garcia Dorminey

Michelle is a dynamic executive with 17 years of experience in the auto and tech industries known for her data-driven strategies, cross-functional diplomacy, and customer-centric innovation. As VP at TrueCar, she spearheaded the innovation portfolio and customer experience strategy, bolstering the company's position in the electric vehicle marketplace. At Cox Automotive, she was instrumental in global product development and post-merger integrations, always focusing on aligning products with customer needs. Her work at Porsche Cars North America was pivotal in new product launches during the Great Recession, where she adeptly shifted product marketing strategies in response to evolving product/market dynamics. Before her corporate career, Michelle founded a transportation and translation company, scaling it to become a leading service provider for workers' compensation patients in the Southeast by focusing on client care. As a passionate traveler and photographer, Michelle brings strategic insight and a deep understanding of diverse customer landscapes to every endeavor. Fluent in English and Spanish, her global perspective is enhanced by an MBA from Boston University and a BBA in Finance from Georgia State University.

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